Affiliate marketing is business model where a company pays third-party publishers (i.e. bloggers, vloggers, forum influencers and small business owners, and etc.…) to generate traffic or leads to the company’s products and services. These third-party publishers are called affiliates, and they earn a commission or percentage of the sale they have facilitated.
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Some affiliate programs may compliment your business offerings. Functioning businesses can offer these complimentary products and/or services through their company’s websites and social media pages.
There are an infinite amount of affiliate programs and some are better than others. You can do a keyword search on affiliate marketing and see the wealth of information that any search engine will produce. Here are some basic tips for affiliate marketers:
Select Your Niche
As a business owner, very careful consideration should be given when selecting the affiliate products that you will use to compliment your business offerings. The product or service should have a solid history of good performance and reputation. As an individual you should look for the same. Additionally, you would be better served by selecting a product based on your interest and not just to make money.
Select Your Platform
As a business owner, a company website is very necessary to reach and grow your audience and ultimately, your customer base. Businesses do well on LinkedIn. Should a business owner decide to use affiliate marketing as a means for generating passive income making a post on LinkedIn can be the catalyst. Individuals also use LinkedIn for business related inquiries and to link up with others that are interested in similar content. Creating a profile on LinkedIn and becoming an influencer will allow you to show your affiliations and generate passive income.
For both businesses and individuals, adding niche-specific posts with a link to your affiliate product will enable you to tap into passive profits.
Create “In-Demand” Content
Driving traffic to your content when you have a website is extremely important to growing your new affiliate marketing venture. There are several ways to do this:
Paid traffic – Google ads, and LinkedIn ads can be the fastest way to generate income from affiliate programs.
Search Engine Optimization – is the practice of optimizing pages to rank high in search engines like Google or Yahoo. You can get consistent passive traffic by selecting the right keywords and building good content around those keywords.
Email Lists – these lists allow you to communicate with your readers anytime. You can use them to tell fans about new content and keep them coming back to your site for more. This leads to more affiliate clicks and sales.
The world of affiliate marketing is quite large, however, with the proper guidance and work ethic…it can work to your favor. There is no limit to the amount of income that can be made.
Thank you for reading!
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